Mailed every month to a 120,000-strong member database, the 50Connect newsletter is a vital community-bounding and revenue-generating instrument. Featuring good content and a number of offers every month, the look and feel of the mailer and indeed the accessibility of its content was very much neglected for a long time.
I was initially asked to redevelop the user interface only; however during the preliminary research I raised a number of issues that influenced the deliverability of the email. I proposed the template that reduced the resources and time previously required for producing a new file every month.
Before and After:
